How can circularity be conceived and put into practice in urban living environments? The Circ@Home project explores this question by examining circularity as an approach to the responsible use of material and immaterial resources. Together with the Goldbekhaus – Center for Neighborhood Culture – and the Baltic Environmental Forum, a neighborhood circularity hub is being created as a pilot project in the Winterhude district of Hamburg.

The CircularityHub is intended to be an interface between households, urban structures, and local services and to support circular practices in everyday life.

The first phase of the project focuses on laying the groundwork: What potential does the neighborhood offer? What issues, needs, and challenges arise? Which actors are already active at the city and neighborhood level? How can circular processes be strengthened at the neighborhood level — and what is needed to do so? How can the Circularity Hub be anchored in the everyday reality of the neighborhood?

In summer 2025, the event series Im Kreis gedreht (Turning in a Circle) will take place at the Goldbekhaus, kicking off a joint exchange on circular future prospects in the district.

The Circ@Home project is co-funded by Interreg Baltic Sea Region. Circ@Home brings households, local services, and communities together to shape the transition to a circular and sustainable way of life.

The project is managed by Kiel University (CAU). Project partners are based in Germany, Estonia, Finland, and Latvia.